The Research Center for Strategic Communication Management operates at the intersection of communication studies, political communication, crisis management, and media development. The fundamental premise of the research is the understanding that without quality communication, there is no sustainable development – both in society and in organizations.
The center focuses on research of symbolic interactions, information flow, and the impact of strategic communication on the functioning of economic and non-economic systems. Strategic communication management is treated within the research framework as a connecting element that enables effective linking of actors at local, national, and global levels.
The center supports interdisciplinary research approaches and develops projects that align with the goals of the doctoral study program. In the information society, where most working time is occupied by information flows, strategic communication plays a key role in co-creating an inclusive and responsive society.
Head:
dr. Božidar Veljković
