Assoc. Prof. Dr. Barbara Toplak Perovič, on behalf of Alma Mater Europaea University, signed the Rome Declaration on responsible green communication.
The declaration represents an important international document that highlights the importance of ethical, transparent, and sustainability-oriented communication, especially at a time when organizations and society are increasingly facing the challenges of climate change, sustainable development, and responsible social action.
The declaration was also signed by representatives of universities, professional institutions, international organizations, as well as leading experts in the fields of communication and sustainability from various countries. By signing, they expressed a shared commitment to developing communication practices based on truth, responsibility, and preventing misleading approaches such as so-called “greenwashing”.
The signing of the declaration further strengthens the international role of Alma Mater Europaea University and confirms its commitment to promoting sustainability values, social responsibility, and ethical conduct in the academic and broader social sphere.
In this way, Alma Mater Europaea University continues its active involvement in global initiatives that connect science, education, and responsible communication for a more sustainable future.
is an international event for professionals in the fields of public relations, communications and sustainability, bringing together academics, leading experts, representatives of universities, international organizations and communication institutions. The purpose of the forum is to promote ethical, responsible and sustainability-oriented practices in communication.
